Bobos (Brooks)

The intangible world of information merges with the material world of money, and new phrases that combine the two, such as "intellectual capital" and the "culture industry," come into vogue. So the people who thrive in this period are the ones who can turn ideas and emotions into products. These are the highly educated folk who have one foot in the bohemian world of creativity and another foot in the bourgeois realm of ambition and worldly success. The members of the new information age elite are bourgeois bohemians.

David Brooks